Zachary Halpin
Welcome to my page! I’m a 31 year old Social Media Strategist. From short films to podcasts to #ads for businesses I’ve done it all. I’m passionate about creating creating and sharing fun projects as part of a team. Please take a look around my site, and get in touch with me and we can rule the galaxy together, as employer and employee!
A Jack of all Trades
These are my main skills, as you can see I pride myself in my ability to be a one man army. It’s easier to be part of a well tuned team when you understand how all parts work together.
Graphic Design
I’m extremely talented with Photoshop, it helps when you start learning it in middle school. At Vice Media I created eye grabbing thumbnails that drove up our benchmark click through rate percentage. In 2023 was responsible for Vice’s highest viewed video of the year. Always experimenting with what worked best for their audience. I created a new strategic approach to creative thumbnails that led to a 30% YOY growth in views on the Vice Waypoint Channel.
Web Development
Pretty nice site huh? I built this, so I can clearly read and write in HTML and CSS. In High school I built my school’s website from scratch, designed every detail. I also can code in Python, I’ve made a few Twitter bots in my day, bots that could respond to users when they say certain phrases and respond to them. I promise I’ve never used this power for evil, no Russian Troll farm funny business, scouts honor.
Filmmaking
I’ve got lots of experience on set, directing, lighting, audio, on student films you learn that you have to master it all. I’m very well versed with the entire Adobe Creative Suite as well as Final Cut Pro, Motion, and Logic Pro. Currently I’m shooting on my Sony a7iii, I’ve got a lot of experience behind the camera also have lot of experience shooting on film using Bolex and Arriflex cameras.
Campus Leadership
I was the Vice President of my fraternity Alpha Sigma Phi. In addition to that I held multiple leadership positions on campus including President of the Inter-Fraternal Council and Special Events Coordinator of the Inter-Greek Council. I organized multiple campus wide philanthropic events, including everyone’s favorite Greek Week.
Sense of Direction
I’ve never gotten lost. Never. I swear.
Social Media
At Vice I was responsible for regularly posting and analyzing content across YouTube, Facebook, Instagram, Tiktok, Snapchat, and X. I helped revitalize how Vice used YouTube community posts, a often overlooked feature that actually had more reach than Instagram posts. I was also instrumental in Vice’s recent new approach to vertical video content across platforms. Specifically on YouTube I became a sort of guru that producers and high level executives would frequently look to for insights.
Management
At Vice I helped facilitate the publishing team to become one of the most tight knit and efficient branches of the company. After years in the unforgiving and fast paced restaurant industry, you learn real quick the importance of building a strong team. As a general manager it can be a balancing act, but putting the right people together is the number one recipe for success.
Awards
In High School I won the News 12 Varisty Media award for my work on the Bay Shore School District Summit DVD. At the University at Buffalo I won multiple design contests on campus for the Inter Greek Council and Ellicott Dorm Complex. More recently I’ve been the three year reigning champ in my fantasy football league, If your workplace has a league you better be scared, I’m bringing the smoke.
My Stuff
The following is intended to give you an idea of some of my design work and photography.
My Projects
A picture is worth a thousand words at 23fps that’s a lot of words, you do the math.
Check out this Awesome Graph
I believe that having diverse range of skillsets is essential to leading a successful team.